Session Proponent:
Carla Sequeira / Gaspar Martins Pereira (Trading Value)
Speakers:
Paula Montes Leal and Marlene Cruz – One archive, a thousand brands: Symington Family Archives
Pedro Leitão – Brands, agents and media: commercial brands and the advertising market in Portugal in the first third of the 20th century
Carla Sequeira – Brands and designations of origin for Portuguese wines in a comparative perspective
Otília Lage – Emblematic brands of DOC Douro and DOP Pico wines: Quinta do Vesúvio and Czar (2009)
PROGRAM